How do you launch a multi-channel marketing campaign that changes the world? Follow Sarah DeLash, a fictional marketer, as she endeavors to transform The Good Group.
“For anyone with attention-deficit impulses (ahem) this was nirvana.”
NYTimes, September 2010
“A mini case study of how media companies can succeed in a digital environment”
PBS.org, July 2010
by Sam Rosen
by Christiana Briddell
What's your biggest marketing challenge?
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