Author Archive

An Interview from the Future: From Military Testing to a Marketing Revolution…

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David Meerman Scott on the Real Power of Real-time

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ThoughtLead’s Sam Rosen interviews best-selling author David Meerman Scott, author of Real-Time Marketing and PR to help our fictional VP of Marketing, Sarah Delash, plan for her upcoming brand campaign. But how do you plan for “real-time” marketing? David explains how no matter how much you plan, you need to be ready to jump at a moment’s notice to respond to breaking news and events. Learn why and listen in!

 

Doug Busk

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Mobile Brand Strategy, The Coca-Cola Company

Guy Kawasaki

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Co-founder of Alltop, Author of Enchantment

Brian Solis

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Principal, Altimeter Group; Author, Engage

Chris Brogan

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New Marketing Labs, Author, Trust Agents

Stefan Tornquist

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VP of Research US, Econsultancy

Eric Morse

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Director, D2C Marketing Ops, Warner Music Group

Damon Ragusa

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Founder & Chief Strategy Officer, ThinkVine

Heidi Browning

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SVP of Strategic Solutions, Pandora