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To help us create the new story of marketing with you, we want to know the single biggest challenge or question you face on a daily basis. Watch the short video below from Sam and share your thoughts in the comments section:
Posted in Blog, Future of Marketing | 33 Comments »
How do we get people to “like” our dealership Facebook page (beyond just for service specials)? As cars/trucks (product) are only purchased every 5-10 years on average… and once they like us, how can we get them engaged in conversation?
showing the value and analytics behind earned media and social media marketing
As a marketing student, about to graduate, I find it hard to translate what I learned in school to real world application. I’m sure getting neck deep into it and practicing will help but I’d like to know what else new grads can do to improve their real world marketing skills as they search for jobs and start their careers.
What are some fundamental principle for actually being of real value, authentic and transparent while actually delivery a product. Perhaps Value vs. Selling?
Launching the first product in a new line of high end loudspeakers with no money, no website, no nuthin, except a superior but expensive product
how to get the best return on time in digital lead generation. The easy stuff is gone. And the half- life on an integrated program is much shorter than it used to be. The competitive set of agencies, applications, service providers, freelancers has leveled the playing field, and makes PPC more expensive every day. Getting best return on time is about knowing best fit for my company, my strategy, and ultimately the people involved, but it’s a constant challenge. What metrics should I focus on? Do I have the right talent on the team? Are my marketing partners working for me?
Ways of efficienctly resourcing to keep up with what our users would like us to provide them with across interactive media, web experiences, products, etc.
My biggest goal is how to motivate my thought leaders into creating more and better/more useful content.
Dear Future of Marketing. I Love what you do with Social Media in 60 Minutes.
Howevr I would kindly like to let you know that the videos you are now sending are quite miserable. Specially the sound in your videos is like one from the tin can. Decent videocameras are dirt cheap and with sofware like Bamubuser or Vimeo the quality of your content would be in the level of the issuess you are trying to engage.
With love & looking forward
How to find qualified leads via social media, nurture them and hand them off to the sales/marketing team. I’d love to start doing this for my company.
Finding the balance between engaging with our customers and selling to them. The discounts posted on Facebook or where ever still drive the most revenue. It is difficult continually having to justify the time it takes for the “customer engagement” activities when we can just tell them about a Facebook only special and see immediate revenue.
We have different people reporting to different bosses working on different channels of marketing (print/web/social media). Our challenge is to better integrate the messages and channels, so they are effective both as standalones and together. (The business structure is not something we can influence.)
How to transform a Marketing organization rooted in the traditional world of print, event and advertising into an organization that embraces the newer technology and data, process associated with inbound marketing. Is it a classic case of teaching an old dog new tricks?
My biggest challenge is engaging everyone who utilizes our services and integrating social media with the those services we provide as a government agency. Since we don’t have a product that we’re selling, getting the word out about what we do can sometimes be challenging, unless there’s a crisis.
So we thought we’d figured it out how marketing could make a measurable contribution to the business by actually generating leads through webinars, white papers, organic search, landing pages, nurturing streams, et cetera. No surprise, but that also helped to create a much better collaboration between marketing and sales by getting the needed feedback on what works and what doesn’t.
The next challenge is that by marketing and sales working together we are finding out that a lot of the leads are coming from referrals. This is great: now marketing can create programs that encourage references to create even more referrals. We’re however back to the good old challenge of how to measure the impact of marketing: what is the ROI of marketing if we win a new client through a referral? How can we tell that the referral was the result of marketing or would the referral have happened anyway?
In summary: the new challenge of marketing is to measure fractional contribution of the various marketing activities, whether it’s referral campaigns or social media or branding or anything else.
Highly agree. There are so many marketing activities (for large enterprises) across so many different digital and physical channels that it is a challenge to properly attribute revenue contribution. Would love to hear Marketing thought leaders thoughts on this.
On a daily basis, I must determine ways to reach different audiences with a message that speaks to them about their needs. The deliverable will be the same, but the audience might be reached via print or social media or email or a combination. With limited resources, I need to find the best mix of the channels to communicate with the audiences while still showing results to the bosses!
How to attract the first few customers with minimal budget, assuming they’re not aware of my blog, my brand or even the product.
Were sooooo LEAN that were not able to deliver with all the functional/productive parts of our organization and were not sure how to harness the talent we have without burning them all out.
My daily challenge is: how do I engage new audiences with social media without alienating our ageing core visitors and bearing in mind we are a small team with limited budget and time? Also, how do I convince other departments to embrace social media and avoid using the traditional sales approach to push new messages?
I know the main purpose of social media is to educate and share useful information to the masses. I just wish there was a way to measure the effectiveness of all our efforts since we are certainly not seeing it translate to more sales.
In the old days we had print, TV and radio, we knew their market, their ratings etc and we had a lot of time to focus on the message.
When it comes to marketing, my biggest challenge is trying to keep up with the social media options in addition to the traditional media mentioned above. I’ve long ago learnt that it is best to stick to a select few social media tools, but despite that, I still need to test, trial and play with everything new so I’m ready to use a new communication medium.
All this energy feels like I’m spinning my wheels and getting nowhere.
Our biggest challenge is finding the right tools and process to help sales engage with our customers. We put great material on the website and in emails and newsletters, but then, sales doesn’t get with the customer or follow thru. We know there has to be a smarter way to empower them, but we can’t even get them to give us feedback on what works and what doesn’t. The result is our mgmt insists on standard tools and no one believes these are working.
Finance and logistics – someone once said to me ‘To make money, you have to have money’…..however it seems you also have to start somewhere, with whatever you have. Logistics because what I’m trying to do is import from the other side of the world, so this is somewhat of a challenge, but not impossible.
What you are doing is trying to create a different type of noise. I want to know how the future of marketing can create LESS noise.
The actions of one individual marketer are relatively benign. But the cumulative effect of marketing is destroying the world. If marketing has a future, it has to be about making less noise, creating less dissatisfaction, driving less consumption, not the constant babble and noise of MORE MORE MORE MORE MORE.
I want to know how will your revolution achieve this?
How do we convert more people into active (as opposed to passive) participants in all our community / social marketing efforts? There are they key few evangelists who make it happen… but fatigue can occur… we can’t expect them to be the drivers all the time… they need fuel from more of the currently passive (latent) audience members…
I’d like to find an effective method of determining my target audience so I can better …target… my marketing efforts.
All most all the marketing gurus and experts I have come across subscribe to the view that you have to create scarcity and basically incite our greed (as opposed to our need) response in order to be successful. If this is the case it is because we have conditioned ourselves to be this way.
In recent years there has been a growth in the philosophy of abundance, possibly the best known example of this is The Secret. Many business people have been attracted to this idea as a way of increasing the flow of wealth in their lives. However, how can you purport to believe in abundance when if we continue to promote scarcity in order to sell ?
how can the use of their agenda to shift this is it possible and if we were able to shift it could herald a new way of marketing.
For me I think that my biggest challenge is providing the means for my superiors to see the value in marketing. Marketing has always been low on the list of priorities for the company. With reorganization a few years ago there was noone left responsible for the sales and marketing. Even the yearly trade convensions were dropped. How do you get buy in from a company that has a conservative philosophy? mjj
getting the attention of millions of unemployed to try a new method of job change that really works
What is the best way to attribute revenue to different marketing tactics in different stages of the buying cycle? How do you weight marketing’s contribution towards revenue? Is it more in the beginning of the cycle (awareness), early middle (demand gen) or later (pipeline acceleration)?
Highly targeted multi-channel efforts —- at scale — leading to measurably increased sales — and a positive return on the integrated investment.
I think tracking ROI is one of our biggest challenges, thanks!
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