The Future of Marketing

Future of Marketing Series:

Technology-driven Personalization
March 29, 2011 at 1PM EST

While so much has changed in the last few decades, it is within the last five years that personalization technology has enabled marketers to trim waste and be more effective than ever before. Some corporations point to their personalization strategies, technologies and tactics as their main reason for staying profitable even during the recession.

This is a story – told by 60 leading minds from the trenches of technology to the ethos of ethicists – about the technology that drives personalization, the ethical issues that have resulted from it, the corporate power generated by it, and most importantly, the future of it.  You’ll hear from CMOs and CTOs and other senior and c-level executives who can speak to the history, current state of affairs, and future of personalized marketing -  what it means for corporate profit margins and even how it is transforming our culture.

Check back soon for information about the 60 experts who will share 60-second insights about the future of marketing.

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