Doug Busk

Mobile Brand Strategy, The Coca-Cola Company

With over 10 years’ leadership experience in the mobile space, ranging from interactive television to mobile grassroots strategy, Doug Busk brings a diverse background to his current role leading Mobile Brand Strategy for the Global Connections marketing team at The Coca-Cola Company. Over the 2008 presidential election cycle, Doug served as the outside volunteer advisor to the landmark mobile efforts of the Obama campaign. Previously, Doug held business development and product marketing executive roles with Atlanta-based Whoop, Amdocs, and SinglePoint. And prior to that, Doug led product management and development for Verizon Wireless’ SMS portfolio, where he was instrumental in coordinating the first cross-carrier non-profit fundraising project via mobile giving benefitting the Red Cross’ Hurricane Katrina relief efforts. From 2001-2003, Doug drove product development and strategy for third-party revenue at AT&T Mobility (then Cingular). An active participant in industry organizations, Doug has held multiple Board and Committee leadership positions with the Mobile Marketing Association, .MOBI, and CTIA/WIC.

Guy Kawasaki

Co-founder of Alltop, Author of Enchantment

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Brian Solis

Principal, Altimeter Group; Author, Engage

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His upcoming book is The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution due out in September. He previous book, Engage, is a the ultimate guide to marketing in the social media landscape

Chris Brogan

New Marketing Labs, Author, Trust Agents

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.

Chris is President of New Marketing Labs, a new media marketing agency serving primarily Fortune 100 and 500 clients.

Stefan Tornquist

VP of Research US, Econsultancy

Stefan Tornquist is an experienced entrepreneur, new media researcher and business manager. He’s built a reputation as a thought leader in online marketing.In February of 2010, Stefan joined Econsultancy as research director for the US.
Tornquist is frequently quoted in the trade and business press. His commentary has been featured in the Wall St. Journal, Business Week and AdAge, as well as virtually every industry outlet. He’s been a guest on CNBC’s Street Signs, National Public Radio’s Studio 360 and is a regular contributor to YourBusinessChannel out of the UK. He’s a member of the Internet Oldtimers Foundation and serves on their Membership Board.

Eric Morse

Director, D2C Marketing Ops, Warner Music Group

Eric Morse is the Director of D2C Marketing Operations at Warner Music Group, where he is hard at work revolutionizing the direct digital marketing, messaging and distribution of recorded music. In the past had has helped create award-winning content strategy and innovative interactive marketing for top-tier brands, including Coca Cola, Johnson & Johnson, Smirnoff Ice, Keppra XR and Citizens Bank. Eric is the founder and editor-in-chief of Trampoline House, and online magazine dedicated to “art, music, literature, and products.” He is also a former blogger for Huffington Post.

Damon Ragusa

Founder & Chief Strategy Officer, ThinkVine

Damon Ragusa is Founder and Chief Strategy Officer of ThinkVine, a rapidly-growing and highly-disruptive software company in the marketing optimization space. An accomplished entrepreneur and marketing technologist, Damon has successfully transitioned ThinkVine from a custom solutions consultancy into a software-as-a-service enterprise in the marketing optimization space. In early 2009, under Damon’s leadership, ThinkVine launched its marketing planning & simulation application leading to triple digit annual growth in software revenue. A popular speaker known for his domain expertise and thought leadership, Damon is frequently asked to present at such conferences as ad:tech, American Marketing Association (AMA), Advertising Research Foundation and the Institute for International Research. Damon has held Partner and senior level positions at management consulting, marketing science and software development firms and holds degrees in Quantitative Studies and Psychology from Bowling Green State University and has conducted advanced studies in both Business Administration and Computer Science.

Heidi Browning

SVP of Strategic Solutions, Pandora

Heidi Browning serves as SVP, Sales Marketing at Pandora. With over 22 years of marketing and advertising experience, Browning brings a valuable mix of client, agency and media owner perspective to Pandora. A seasoned veteran of both the interactive and traditional advertising business, she has worked with leading companies and clients across a variety of industries including entertainment, telecom, financial services, consumer packaged goods, automotive, technology, quick serve restaurants, retail and educational services. Heidi is known as an early and passionate pioneer in digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry.

Sandy Carter

IBM VP Social Business, Author: Get BOLD!

Sandy Carter is Vice President, Channels Marketing for IBM Corporation, leader of a global marketing organization with over 20 marketing awards, and author of two books, The New Language of Marketing 2.0: How to use ANGELS to Energize Your Market and The New Language of Business: SOA & Web 2.0. Sandy Carter was named as one of the most influential women in WEB 2.0 by Fast Company last year.

Rand Fishkin

CEO & Co-Founder, SEOmoz

Rand Fishkin is the CEO & Co-Founder of the web’s most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O’Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He’s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

Mitch Joel

President, Twist Image

Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency (although he prefers the title, Media Hacker). He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.

Heather Blank

VP of Strategic Services, Responsys

Heather Blank is a seasoned online marketer with over 15 years of experience. She is currently the Vice President of Strategic Services at Responsys and oversees a team of Strategic, Analytic and Deliverability consultants. She and her team work with clients to improve email ROI through triggered messaging and improved segmentation. Heather has had great success working with clients to identify their “seducible moment” and develop cross-channel strategies to grow online revenue. Prior to joining Responsys in 2006, Heather drove the online marketing strategies for SignOnSanDiego.com, the San Diego affiliate of CitySearch, and PETCO Animal Supplies. Heather is a frequent speaker at industry events hosted by Shop.org, EEC and MediaPost.
Heather holds a B.S. in Journalism from the University of Arizona.

Shaheen Kazi

Director of Product Marketing, Velti

Shaheen brings nearly 20 years of experience in high-tech Product Marketing and Product Management in the Mobile Advertising and Marketing, Telecommunications, Enterprise and Security industries. She heads up Product Marketing at Velti, a dominant player in the mobile advertising and marketing, where she oversees all product marketing across Velti’s global organization. Shaheen is a 2011 Mobile Marketing Woman to Watch award honoree.

Shaheen’s prior experience includes Motorola, where she managed Motorola’s remote device management (RDM) software product line. She was responsible for the development and launch of the RDM software into the mobile/4G space in addition to expansion of the product’s core base into the LATAM, APAC and Middle-East regions. Prior to Motorola, Shaheen held senior product marketing roles for McAfee, Cisco, BigFix (IBM) and Efficient Networks (Siemens). Shaheen began her post-graduate school career as a marketing manager in the Global Telecoms practice at Accenture. Shaheen got her Bachelors from DePaul University and did doctoral work at University of Illinois. She lives in the San Francisco Bay Area.

Niel Robertson

CEO, Trada

Niel Robertson is the CEO of Trada, a pay-per-click (PPC) marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world. Before that he was the CTO and founder of Newmerix, a software company specializing in change management for packaged applications (PeopleSoft, SAP, Oracle, Siebel). Leading up to the founding of Newmerix, Mr. Robertson was the CTO in Residence at Mobius Venture Capital, as well as a Venture Partner with Fidelity Ventures in Boston.
He is a seasoned veteran of venture-backed startups. His in-depth experience is focused on technology companies, where new product research, software development, technical marketing and external evangelism are combined as effective tools for success. Mr. Robertson specializes in the development of enterprise system management, Web-based technologies, distributed computation and delivery, and internet infrastructure.

Ted Rubin

Chief Social Marketing Officer, Collective Bias

Many people in the social media world know Ted Rubin for his enthusiastic, energetic and undeniably personal connection to people. On May 1st Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at Collective Bias, a company he has worked closely with for two years since meeting the Founder, John Andrews, through the blogging community and whose Advisory Board he joined a few months ago. Ted is on the Advisory Board of CollectiveBias, OpenSky, and SheSpeaks, is a Social Marketing and Engagement Advisor to Big Fuel Communications, and a Social Marketing Strategist and Brand Evangelist for Zuberance, a company that identifies, mobilizes, and tracks Brand Advocates. Ted is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. ROR is the basis of his philosophy…It’s All About Relationships!

Paulo Mira

President & CEO, PHD Mobi

Paulo Mira is President and CEO of PHD Mobi, the leading digital agency developing mobile strategy and projects for companies around the globe.

He started his career at Nestlé, developing it at The Walt Disney Co., Sony and MTV – Music Television. Paulo also launched his own consulting company and designed marketing projects for several International companies.

After creating a very successful B-to-B internet portal that today is present in many countries around the world, he was invited to be the Head of Marketing for Folha Group, one of the largest media groups in Latin America.

He was then invited to be the Marketing and Strategy Director for the Miami Herald Media Co. in the USA, and has designed the company’s long-term multi-media strategy.

Paulo taught at the top MBA program in Latin America, and also at the Miami Advertising School. He is deeply involved with INMA – International Newsmedia Marketing Association – and is past President of its Latin American Division. He is also member of several associations and councils, being advisor to many international projects.

Paulo graduated in Business Administration, with Marketing degree from University of California – Berkeley, USA.

Gillian Verga

VP of Marketing, Friend2Friend

Gillian Verga is VP of Marketing at Friend2Friend, a social media advertising platform that’s been connecting people and products on social media for over three years. Friend2Friend promotes brands through a network of social applications with millions of users and a reach of almost 100 million.
Gillian is a strategic marketer and entrepreneur; passionate about sharing Friend2Friend’s exciting work with the rest of the world. She founded Weightcircles.com, a social network for healthy weight loss, and established two successful consulting businesses in her 20-year career. Gillian had the idea for Weightcircles in 2006 and led the company from concept and angel funding to a fully functioning site with loyal membership. Prior to her move to social media, Gillian consulted to the high tech industry with clients including Network Appliance, Lam Research, Coherent, SanDisk, and Acterna. Gillian has a Harvard MBA and graduated summa cum laude from the University of Texas.

John Bastone

Global Product Marketing Manager, SAS Institute

John Bastone works within SAS’ Global Customer Intelligence Product Marketing group. Before joining SAS, Bastone spent more than 10 years in marketing, computer programming, consulting and analytics roles for companies such as Verizon Data Services and Catalina Marketing. His areas of expertise are behavior-based marketing and social media analytics. He is a frequent contributor to periodicals and presenter at conferences worldwide.

Bastone holds master’s degrees in business administration and information systems management from the University of South Florida, and a Bachelor of Science in public relations from the University of Florida.

Aaron Goldman

Chief Marketing Officer, Kenshoo

Aaron Goldman is the CMO at Kenshoo, a global technology platform for search marketing and online advertising. He is also the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010).
Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For almost two years, he helped companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development. Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media for nearly 5 years. Prior to that, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com, for about 5 years.

Chuck Martin

CEO, Mobile Future Institute

Chuck Martin is CEO of Mobile Future Institute and Director of the Center for Media Research at MediaPost Communications. Chuck Martin has been a leading pioneer in the digital interactive marketplace for more than a decade.

He is the author of The Third Screen (Marketing to Your Customers in a World Gone Mobile), in which he defines the implications, strategies and tactics for businesses to thrive in this coming mobile revolution. This book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what is looming in the near future.

The Mobile Future Institute is a U.S-based think tank that focuses on business strategies and marketing tactics for a world gone mobile. Martin is a New York Times business bestselling book author of numerous books, including The Digital Estate, Net Future, and Max-e-Marketing in the Net Future (co-author). He is also former Vice President of Publishing and Advertising at IBM and was the founding publisher of Interactive Age, the first publication to launch simultaneously in print and on the Web.

A former vice president of IBM, Martin has helped identify successful corporate business strategies for some of the leading companies in the world. Prior to joining IBM, he was the founding publisher and COO of Interactive Age. He has been Editor-in-Chief of four national magazines and has been a journalist at five daily newspapers.

Martin writes a nationally syndicated newspaper column and regularly appears on television business shows. He also teaches at the University of New Hampshire.

Abby Klanecky

Director, Digital & Social Media, The Dow Chemical Company

Abigail “Abby” Klanecky is the Associate Director for Digital & Social Media for The Dow Chemical Company. Abby is responsible for setting Dow’s digital & social media strategy worldwide. She oversees the implementation of this strategy across online platforms, including dow.com, Dow business sites, the Dow Intranet, top search engines, and in social media.
Abby joined Dow in July 2000 and assumed her current role in April 2009. Her Dow career has spanned three geographies, with roles based in Midland, MI, USA; Zurich, Switzerland and Shanghai, China. Former roles have enterprise brand and advertising implementation, Public Affairs Leader for Asia Pacific (Shanghai, 2006 – 2007), Global Brand and Communications Manager for Dow Fiber Solutions (Horgen, Switzerland, 2001 – 2006). She began her Dow career in Midland, MI, working on the first implementation of dow.com and is excited to lead the transformation of Dow’s digital, social and online collaboration strategy – including dow.com – again today.
Abby received both a BA in International Studies and a BA in Spanish from Miami University. She is a graduate of both the H.H. Dow Academy – Lead to Change (2007) and the INSEAD (France) Young Management Program (2006).

Greg Cangialosi

President & CEO, Blue Sky Factory

Greg Cangialosi is a serial entrepreneur and is the President & CEO of Blue Sky Factory, a leading email marketing service provider offering a full suite of on demand tools that allow marketers to create, deliver, and track fully customizable email marketing campaigns. Founded in 2001, Blue Sky Factory establishes, maintains, and grows relationships with clients from various industries including tourism, communications, education, entertainment, finance, government, healthcare, retail, and technology. Greg frequently represents the company at industry events and speaks nationally on the topics of social media and email marketing integration. He’s also an angel investor and cofounder of the Baltimore Angels investment group.

Michael Margolis

Founder, Get Storied

His popular book, Believe Me: a Storytelling Manifesto for Change-Makers and Innovators, quickly turned him into a leading voice in the world of storytelling. Michael also teaches Brand Storytelling as an executive education instructor for the Schulich School of Business. The son of an inventor and artist, Michael is no stranger to renegade ideas and the resistance they encounter. For the past decade, Michael has developed new approaches to business and brand storytelling. He also consults to organizations such as Audubon, Omnicom, and Zappos.com.

As President of Get Storied, he oversees an eco-system of media brands, including a virtual Story University, online magazine, podcasts, trainings, and more. With a degree in cultural anthropology, Michael began his career as a social entrepreneur, co-founding two Digital Divide nonprofits before the age of 23. His work and ideas has been featured in Fast Company, Brandweek, and Storytelling Magazine. He is a contributor to PSFK and an executive education instructor at the business school level. Michael lives in the East Village of NYC, and eats more chocolate than the average human.

Brad Geddes

Author, Advanced Google AdWords

Brad Geddes has been involved in online marketing for more than a decade. Over the years, he has provided a variety of consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others. One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success for all parties involved. Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

Thomas Labarthe

Vice President, Mobile Advertising Alcatel-Lucen

Thomas is Vice President of Mobile Advertising at Alcatel-Lucent and is the Managing Director of the company’s Optism business, a hosted Permission-based Marketing service that connects Mobile Operators to Brands/Media Agencies while respecting end users’ privacy.

He has over 13 years of international business experience in Business Development, Sales, Product and General Management and a proven track record of leading multi-cultural teams. With professional experience in Brazil, France, and the UK, Thomas has developed strong communication and negotiation skills, as well as the capacity to drive teams through innovation and passion.

Thomas serves on the Global Board of Directors of the Mobile Marketing Association (MMA).

Stephanie Retcho

VP of Marketing, Kayak

Stephanie Retcho is Vice President of marketing at Kayak where she manages ad efforts and helps develop the strategy behind mobile marketing initiatives. She has been the director of acquisition and subscriber marketing at Sirius in New York. Stephanie has had three tours at TBWACD. From 2000 until 2002, she was a connections strategist. She rejoined the agency in July 2003 as a group account director until 2007, when she became a group managing director on Verizon Wireless at Interpublic Group’s McCann Erickson in New York. In 2009, she returned to TBWACD in the managing director role.

Roger Keating

Senior Vice President Hearst Television Inc

For the site: Roger Keating is the senior vice president at Hearst Television, Inc, and has a broad background the media industry. Keating has managed large cable TV operations at Comcast and Time Warner. He ran the voice services business at AOL, and also ran the AOL Health and AOL Travel verticals. In the mid 1990s, Keating led the formation of Comcast’s Internet division and oversaw the development of its high speed data business. He founded and was CEO of Zatso, a company that worked with media companies to offer streaming video-based “personalized newscasts.” Keating has an industrial engineering degree from Notre Dame and an MBA from Stanford.
For the slide: Roger Keating is the senior vice president at Hearst Television, Inc, and has a broad background the media industry. Keating has managed large cable TV operations at Comcast and Time Warner, ran various branches of AOL, and led the formation of Comcast’s Internet division.

Julie Berkun Fajgenbaum

VP of Marketing, American Express

VP of Marketing, American Express

Noah Elkin

Principal Analyst, eMarketer

Noah Elkin, Ph.D., is Principal Analyst at eMarketer, where he covers trends in mobile marketing, content and commerce. In addition, he is co-founder and co-chair of SEMPO´s Emerging Technologies Committee and serves on the IAB´s Mobile Advertising Committee.

Prior to joining eMarketer, Elkin served as managing partner at international search-inspired digital agency Steak, where his responsibilities included driving strategy development for both Steak and its clients, overseeing thought leadership efforts, educating clients and staff about trends in the online advertising marketplace and representing Steak at key industry organizations. Before Steak, Elkin served as the vice president of corporate strategy for iCrossing, where he help to build the company’s social media practice and worked with clients in the automotive, financial services and hospitality industries to develop and execute strategies integrating social media into online marketing campaigns. He also authored a highly regarded series of studies on search, interactive, mobile and social media marketing. Elkin holds a Ph.D. from Rutgers University and received a B.A. with honors from Columbia University.

Dave Evans

Co-founder, VP, Social Strategy, Social Dynamx

Dave is the VP of Social Strategy at Social Dynamx, an Austin, TX-based firm involved in
the processes that link customer service and the social web. Dave is also the author of best-
selling “Social Media Marketing: An Hour a Day,” as well as “Social Media Marketing: The
Next Generation of Business Engagement.” Dave is a regular columnist for ClickZ, a frequent
keynoter and leads social technology and measurement workshops with the American Marketing
Association as well as Social Media Executive Seminars, a C-level business training provider.

Dave has worked in social technology consulting and development around the world: with
Canada’s Telus International, India’s Publicis|2020media and its clients including the Bengaluru
International Airport, Intel, Dell, United Brands, and Pepsico and with Austin’s GSD&M| IdeaCity
and clients including PGi, Southwest Airlines, AARP, Wal-Mart, and the PGA TOUR. Dave serves
on the advisory boards for social technology startups including Palo Alto-based Friend2Friend
and Mountain View-based Netbase and iGoals.

Prior, Dave was a product manager with Progressive Insurance and a systems analyst with
NASA| Jet Propulsion Labs. Dave co-founded Digital Voodoo, a web technology consultancy,
in 1994. Dave holds a BS in physics and mathematics from the State University of New York/
Brockport and has served on the Advisory Board for ad:tech and the Measurement and Metrics
Council with WOMMA.

Jie Cheng

VP, Global Consulting, Acxiom

Dr. Jie Cheng leads Acxiom’s analytic consulting and consumer-centric marketing solution development, helping clients improve their return on marketing investment. Since he joined Acxiom in 2007, Jie has been leading the innovation of advanced analytic solutions to address new and challenging business issues by leveraging the latest consumer data, analytical techniques and information technology. In doing so, he develops business partnerships with clients, suppliers and other companies to jointly develop, market and deliver analytic solutions, as well as provide managed business analytics services. These solutions and services allow clients to gain customer insights and improve their returns on investment at the enterprise level in customer acquisition, retention and expansion of their current relationships.